• Wednesday, November 29, 2023
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BusinessDay

Firm inspires creativity in children through fan club celebration

the-sun

As part of efforts to continually engage and excite its ever expanding fan base, Indomie Fan Club, (IFC) Nigeria’s largest children fan club, recently held its first quarterly birthday celebration party for its members in 5 major cities across the nation.

The quarterly event specifically targeted at engaging children through fun activities which include variety of games, like quiz, dance competitions, sporting activities, particularly intended at stimulating the intellectual reasoning as well as nurturing their social interactions was well attended by over 50,000 kids across the country.

IFC spared nothing to ensure that the event which was kick-started in Ibadan and Abuja runs concurrently in Lagos, Akure and Ogun was one they will live to remember for a long time, as every child went home smiling, with tons of gifts courtesy Indomie.

While speaking at the grand finale held at the National Arts Theatre, Iganmu, Lagos, Faith Joshua, the coordinator of the Club in Lagos, explained that the birthday party is a quarterly activity of the club intended to bring together members whose birthday fall within the same quarter, so as to celebrate with them.

According to Joshua, “the quarterly birthday party is designed to create an atmosphere of celebration for the children such that the children do not only have to wait for the May 27 Children’s Day to have fun, as this is one of the many ways of showing them, how much they are loved and appreciated for their continuous support and loyalty towards the brand over the years.”

Also speaking at the event, Tope Ashiwaju, the public relations manager, Dufil Prima Foods plc, disclosed that Indomie as the children’s favourite brand will continue to ensure that children are happy and celebrated, by creating an atmosphere of fun and excitement for them through the Fan Club.

“Indomie is a children centric brand and as such we will continue to support causes and activities that will help their development both mentally and physically as well as ensure that they are happy” he said.

Meanwhile, Ezenwa Ukpabia, an evidently excited Primary 3 pupil of Crown Gates Primary School, Iyana Ipaja, Lagos, and member of the Indomie Fan Club, could not contain his excitement and thanked Indomie for the opportunity to learn and have fun with new friends.

Ezenwa and his peers, at the party used the opportunity to echo their love for Indomie, stating that they are already looking forward to next year’s party.

It would be recalled that Indomie Fan Club was launched in July 2005, with the aim of creating fun, excitement, bonding and an enabling environment for children which has since grown to become the largest children’s fan club in Nigeria.