Aston Business School, These Young Minds, to offer programme on sustainable competitive advantage

As part of its drive to provide learning platforms for senior executives to grow their organisations by reflecting, renewing their passion to excel and challenging their assumptions, Aston Business School in partnership with These Young Minds, UK plans to offer a four-day programme on Strategy for Sustained Competitive Advantage.

The Sustained Competitive Advantage programme which will run from June 10th to 13th, 2013 at Aston Business School is unique in that it is specially customised to address the need to enhance the leadership capacity of African senior executives from the public and private sector, ensuring it reflects contextual nuances and adds measurable value for participants and their organisations.

Michael Smets of the Economics and Strategy Group at Aston Business School says: “The programme is designed to enable business leaders to analyse complex situations and make appropriate strategic recommendations. Throughout the four days, the emphasis is on being analytical and critical rather than descriptive.”

Alim Abubakre, founding executive director of These Young Minds, an innovative service-based social enterprise says the Strategy for Sustained Competitive Advantage programme combines tuition in management that reflects the contextual nuances of a developing country with a platform for senior executives to shape their organisational vision while challenging their assumptions.

“Through this programme senior executives would broaden their horizons, enhance their ability to provide strategic leadership, improve their capability to anticipate and manage the future and present risks involved and maximise their potential to harness opportunities for their organisation in a sustainable way,” he said.

The bespoke programme will offer attendees the tools to build their own successful and sustainable strategies. It will also explore ways of mitigating potential risks to the market position of the attendees’ organisations. Participants will also benefit from insights into the current motivations and future behaviour of competitors. An exclusive working visit to a high-profile global organisation in Birmingham will also be included. According to Paul Butler, executive education director at Aston Business School, the programme has been “developed to provide participants with a great opportunity to enhance their capacities as strategic leaders.”