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Why Nigerian exporters fail in international market – NEPC

Chief executive officer, Nigerian Export Promotion Council (NEPC), Olusegun Awolowo has identified why many Nigerian businesses especially those owned and run by female entrepreneurs fail in the export business.

Awolowo said the lack of exposure to export market training was one of the major reasons why Nigerian exporters fail.

He said although Nigeria ranks among countries in the world with the highest number of female entrepreneurs, most of these female-owned businesses are, however, classified poor because they operate in the informal sector and yield very little returns.

According to him, there is an urgent need to increase women potential to participate in the formal sector and in businesses that can empower them financially, create jobs and strengthen social development in the country.

Awolowo who was represented by Patience Afanidre of NEPC, Abuja office, spoke at a one-day ‘export market strategy training for women-owned businesses in Nigeria’ which in Calabar, Cross River State, at the weekend.

He said “participation of women in trade also promotes gender inclusiveness, increases growth potential of the nation and creates a more balanced frame work for sustainable development.”

In his remarks, the trade promotion advisor, Calabar Smart Office, Emmanuel Etim, represented by Adeneyi Slvia, said the capacity-building programme for women-owned businesses in Nigeria, was designed to promote women participation in non-oil export trade.

The facilitator of the programme, Sherifad Omokide of NEPC, Abuja office, said the essence of the workshop was to increase the capacity of women entrepreneurs to properly package, certify and market their products to meet international standards.

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