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Beyond manufacturing, FMN cares about Nigerian families, consumers   

Beyond the jarring sound of factory machines, the Flour Mills of Nigeria (FMN), Nigeria’s food giant, also cares about its consumers and their families.

FMN, through the Feed Your Love campaign, started a campaign in July this year, where intending couples were encouraged to send in entries asking the company to participate in their wedding.

During the campaign period, Golden penny attended the wedding ceremonies of seven couples across six cities in Nigeria, including, Lagos, Ibadan, Akure, Edo, Warri and Kaduna.

The couples entered the campaign by submitting a short video message, disclosing why they loved Golden Penny.

Several entries were received, but only seven of these entries were adjudged winners after their posts received the highest interactions. The seven couples from the first round then had to post a second set of videos after their weddings. The couples whose video got the most interaction after this process was later selected as winners of the grand prize of an all-expense-paid honeymoon to Dubai.

David Olaleye and his lovely wife, Enitan, won the prize of an all-expense paid honeymoon to Dubai.

They are on their way to Dubai for a five-night all expenses paid honeymoon, after they emerged winners of the Golden Penny ‘Feed your love’ campaign.

The couple, who stumbled on the promo on Instagram, a social media platform, said they actively participated and left no stones unturned in order to emerge winners.

They both expressed delight and appreciation at the opportunity offered to them by the company and said, “This is a dream come true, and we are grateful to Flour Mills for helping us achieve this.”

The Olaleyes were full of smiles at the presentation ceremony held in Lagos recently. The couple were received by Devlin M. Hainsworth, MD, foods division, and  Rita Tsehai, head of marketing, at the head office of FMN in Apapa.

“We are always delighted to welcome new households into the Golden Penny Family,” said Tsehai during the presentation ceremony.

“Like most newlyweds, they deserve all the support they can get as they embark on this new experience together. And we are only happy to be a part of the journey by ensuring that they have access to all the delicious and nutritious family favourites that Golden Penny is known for,” she added.

Tsehai further said that the programme will continue annually considering the warm reception the maiden edition has received, assuring that provisions for the Season 2 will be made in the coming year.

She noted that the company decided to use weddings as a platform for the programme because they wanted the younger generation and newlyweds to experience and adopt the satisfaction that the brand provides for its consumers.

Enitan Olaleye, full of excitement,  said, “Although we were hopeful, I really didn’t think we could win. As a matter of fact, we had friends who still doubted the campaign until we were announced as winners.”

She further said, “I am so thrilled and grateful to Golden Penny. Our bags are already packed; we are leaving for Dubai tomorrow.”

Gina Ehikodi, host of the Foodies & Spice Show, who partnered with the consumer goods company, said, “The initiative was accepted by everybody and we had several entries which show acceptability and affordability of the brand.”

Flour Mills has advised their consumers to stay glued to the social media pages (@thefmngroup and @gpennyfoods) and look out for the commencement of Season 2 of the Golden Penny ‘Feed Your Love’ Campaign.


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