When real estate professionals and sundry stakeholders gathered in Lagos recently for a workshop organized by Fine & Country West Africa International and Lagos Business School (LBS), also known as Pan-Atlantic University, focus was on strategies for marketing real estate in Nigeria.
Over the years, Fine & Country, a real estate advisory and marketing company, has beenspurring conversations that facilitate the building of a global standard real estate industry. Its partnership with LBS is to elevate the conversations. That partnership designed and facilitated the just concluded three- day workshop in real estate marketing.
The workshop was the second in a four-module course on Real Estate Leadership Development. The first module held in November 2018 recorded an impressive success. This second workshop took participants through a rigorous training in branding, marketing and communication in real estate by industry thought leaders.
The training had three main building blocks of real estate marketing that includ brand strategies and communication, legal perspectives and sales.
Udo Okonjo, CEO/Vice Chair of Fine and Country, was joined by Akin Olawore of Akin Olawore & Co, Deolu Dara, VP, Avante Properties & Asset Management, Paul Onwuanibe, Group CEO of Landmark Group, Tayo Otubanjo, Senior Lecturer, Lagos Business School, Charles O’tudor, Principal Consultant, Adstrat Brand to offer insights on the strategies for marketing real estate.
They took the participants through a full and rigorous training in engendering topics on brand and marketing strategies as well as communications for real estate.
Not one to commit to less than quality and well rounded education, the programme had as facilitators experts in legal perspectives, Okechukwu Ezeokoli, Senior Associate Lexavier Partners, and Amechi Isiekwena, they exposed participants to the legal guidelines involved in successfully practising topnotch real estate marketing.
An important point made was how to act in the interest of a client without going out of the confines of what is legally permissible. This is not always possible but it is recommended. Ogechi Adeola, an associate professor of Marketing, and academic director of Sales & Marketing Academy at LBS, exposed participants to the intricacies of the sales cycle.
There was also an opportunity for participants to enjoy two panel sessions where Dapo Eludire, COO at PropertyPro, Michael Nwayemike, Lead Consultant, Markova Creatives, Henrietta Onwuegbuzie, Senior Lecturer on Entrepreneurship at LBS & Academic Director, Owner-Manager Programme, Izehi Thompson, Service Excellent Expert/CEO, Eleanor Thompson Solutions and Frederic Nader of Elalan Construction also shared experiences.
CHUKA UROKO
