Realtors urged to adopt customer-centered approach to survive

…100 bag Lagos Business School Executive Education certificate

Realtors in Africa’s most populous country have been urged to adopt a customer-centered approach to remain relevant in an evolving market or risk being left behind.

The experts who spoke at the Veritasi Realtors Conference 2025, held over the weekend with over 100 realtors in attendance, highlighted key industry trends for the future.

Jubril Salaudeen, sales expert and lecturer at Lagos Business School, who led participants on new perspectives to selling in a changing market highlighted the need for realtors and real estate businesses to shift focus to a customer-centered approach, build relationships and nurture trust through deliberate and consistent research.

“Sales today is challenging because everything about the real estate market is constantly changing and it will continue to shift because real estate is only one class of asset for people who try to balance their portfolio,” Salaudeen said.

He called on the realtors to deploy new strategies that put the customers at the centre of decision-making.

“Realtors should know that the organisation is setting up because of the customer. Things have changed and it is your choice to decide what new strategies to deploy in this new world of selling,” he said.

“When you know that you are in a highly competitive market, you must be a professional to be on top of it,” he added.

Salaudeen, who noted that trust and integrity represent a recurrent challenge in the business of selling real estate advised expertise on professionalism which he said is driven by knowledge.

Hence, he charged participants with the importance of preparation in achieving success with their prospects.

According to him, planning, research and preparation lie at the heart of overcoming this hurdle. These, when effectively communicated, will build trust and guarantee positive results.

“Research and prepare at all times. The world is not ready to work with the potential in you. If you are not prepared, you will miss it. You cannot over-prepare.”

“People will come with different energy levels. You must be ready to work with them. Don’t be afraid to ask for referrals, always ask.”

Oluwole Sotire, permanent secretary, Lagos State Ministry of Physical Planning at a panel session called for voluntary compliance by real estate firms to ensure structural integrity and remain on the right side of the regulator.

Sotire who was represented by Bola Raheem, an engineer, congratulated the realtors who attended the 3-days Lagos Business School Executive Education.

Also, 100 realtors bagged the Lagos Business School Executive Education at the end of the Veritasi Realtors Conference, which aimed to strengthen knowledge and set professional standards for real estate agents in a rapidly evolving business landscape.

Tobi Yusuff, partner at Veritasi Homes Plc, explained that through education, the brand hopes to be at the forefront of innovation in the real estate sector, remain the brand of first choice for clients and prospects, and confidently lead investors into a highly profitable future in the real estate market.

“We always think of our stakeholders and one of the people that form this section is the realtors.”

“For us, we understand that to give value, we need to equip them with knowledge. So, we have partnered with one of the most prestigious institutions in Lagos and Africa, Lagos Business School, to do this.”

The Veritasi Realtors Conference, an initiative of Veritasi Homes PLC, was conceptualized to be a premier platform for the professional growth of Nigerian realtors.

The conference’s core mission is to empower realtors with adequate skills by bringing together top industry experts, including facilitators from the Lagos Business School — Africa’s leading business school.

Over 500 realtors have been trained by Veritasi Homes in various sectors including economics, real estate investment, property management, and marketing.

Yearly, the event continues to adapt to the shifts in the real estate market and covers topics from tech innovations in real estate to resilience strategies.