Valentine's season is not a celebration. It is an economy. And like every economy, it reveals priorities, pressure points, and patterns of behaviour.
Valentine’s Day is one of our most revealing spending seasons.
Long before the photos are posted, decisions are already being made.
What to
```
Members Only
Login or create an account to continue
This article is available to registered BusinessDay readers. Please login if you already have an account, or create a new account to continue reading.
New to BusinessDay? Register now and start reading.
```
Udo Maryanne Okonjo
Udo Maryanne Okonjo is a board director, wealth strategist, and investor. As Executive Chair of Fine &Country West Africa and Founder of Radiant Collective Capital, she champions women-led wealth, Impact and Legacy across Africa and Beyond.