Sports is no longer just about talent and passion—it’s a multi-billion-dollar industry driven by data, innovation, and strategic investment. Across the world, leagues and clubs are leveraging big data, AI, and analytics to enhance player performance, deepen fan engagement, and unlock new revenue streams. In Nigeria, where football reigns supreme and basketball, combat sports, and e-sports are rising, the shift toward data-driven decision-making is reshaping the industry. From fan behaviour insights to AI-powered scouting and digital sponsors