...As D'banj pioneers model with CREAM
Nigeria’s music industry generated N901 billion in revenue in 2024, with projections pointing toward a billion-dollar valuation by 2033. Yet, independent artists continue to face thin margins from traditional streaming platforms. A growing number of voices in the sector now see direct-to-consumer (D2C) models as a practical way to improve earnings and retain more value locally.
D’banj’s CREAM platform (Creative Reality Entertainment Arts & Music) represents one of the mo
