Nigeria's launch of FreeTV marks the latest attempt to reshape the country's television landscape. Backed by government and positioned as a cornerstone of the long-delayed digital switch-over programme, the platform promises access to more than 100 television channels without monthly subscription fees.
At first glance, the proposition appears compelling. Millions of Nigerians are under intense economic pressure. Households are cutting discretionary spending, downgrading subscriptions, and searching for cheaper alternatives across entertainme
