Wuraola Ibitoye browses Instagram for imported serums, while Vivian Adeolu opts for Nigerian-made face washes and moisturizers - a contrast that captures the two sides of Nigeria’s beauty industry. Nigeria’s skincare market is huge, estimated at N14 trillion, according to BusinessDay’s recent research report entitled, ‘Insight Survey Report: Consumer Trends in Nigeria’s Skincare & Beauty Industry.’ The report shows that imports still lead, but local brands are gaining ground in skincare, fragrances, makeup, and natural oils, offering
Wuraola Ibitoye browses Instagram for imported serums, while Vivian Adeolu opts for Nigerian-made face washes and moisturizers - a contrast that captures the two sides of Nigeria’s beauty industry. Nigeria’s skincare market is huge, estimated at N14 trillion, according to BusinessDay’s recent research report entitled, ‘Insight Survey Report: Consumer Trends in Nigeria’s Skincare & Beauty Industry.’ The report shows that imports still lead, but local brands are gaining ground in skincare, fragrances, makeup, and natural oils, offering