What to expect from consumer goods firms in 2025

The Nigerian consumer goods sector was confronted with significant challenges in 2024 which include heightened inflation, FX volatility, and declining consumer spending. Despite these headwinds, companies demonstrated resilience through strategic pricing, portfolio diversification, and enhanced distribution. However, 2025 being a new year poses two sides of a coin possibility - the firms will soar against the challenges again or have a safe landing in a conducive economic climate to scale up their businesses. Oluebube Nwosu, while spea