Businesses strained under advert regulator’s vetting regime

.... as unapproved ads flood online

Nine months after the Advertising Regulatory Council of Nigeria (ARCON) introduced additional vetting processes to curb the use of online adverts for scams, questions are arising whether the policy is achieving its intended aim.

The May 2025 directive, signed by ARCON Director General Olalekan Fadolapo, required influencers, content creators and advertisers — online and