For two decades, Arsenal Football Club tried to prove a point.
That you could compete at the top of English football without becoming what the modern game had turned into: a high-spending, ownership-backed, risk-embracing machine.
They called it sustainability. Others called it caution. Rivals
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Obidike Okafor
Obidike Okafor is an award winning, seasoned journalist and content consultant. Obidike has left his mark on the global stage, writing for prestigious publications in Nigeria, the UK, South Africa, Kenya, Germany, and Senegal. He also has experience as an editor, research analyst and podcaster.