Airtime demand seen unchanged as tariff set to rise

Airtime demand may not significantly change as the Nigerian Communications Commission (NCC) plans tariff increase this year. According to analysts, Nigerians will still demand airtime and data irrespective of their new prices as the demand for the product is inelastic. The inelasticity of demand means that price changes will have little or no effect on the quantity demanded.  Consumer behaviour and theory of demand

One of the most fascinating topics in economics is the theory of consumer behaviour, specifically the th