In a continent of abundant resources, fertile soil, and bustling rivers, it should be easy to feed, clothe, and sustain Africa’s populations through regional trade and local production.

Yet, paradoxically, many African nations import essential goods from thousands of miles away while ignoring more affordable, sometimes even higher-quality alternatives right across their borders—or worse, within their own borders.

The cost of these inefficiencies is not

In a continent of abundant resources, fertile soil, and bustling rivers, it should be easy to feed, clothe, and sustain Africa’s populations through regional trade and local production.

Yet, paradoxically, many African nations import essential goods from thousands of miles away while ignoring more affordable, sometimes even higher-quality alternatives right across their borders—or worse, within their own borders.

The cost of these inefficiencies is not