About 44.4 percent of Nigerian consumers spent nothing on Black Friday deals in 2025 despite inflation cooling.
This is according to findings from the BusinessDay Talk Exchange Polls on Black Friday purchases among Nigerians.
The survey shows that only 30.8 percent spent N100,000 or above on black Friday deals. About 23 percent spent between N20, 000 and N100,000 on purchases, while four percent spent between N0 and N20,000.
Even though headline inflation has eased year on year from 34.60 percent in October 2024 to 14.45 percent in Nov
