How to create your own antivirus in one month?

Short Overview

The world antivirus software industry is a continually growing market with revenue reaching almost 25 billion USD worldwide in 2014. Overall antivirus software market is expected to achieve revenue of about 30 billion USD by 2016.

At the same time, practically 90% of the whole industry is controlled by TOP-10 Vendors (according to the annual OPSWAT reports), such as ESET, Norton, Kaspersky etc.

But despite everything…

Carpe Diem

Marketing researches of Zillya! Laboratory – famous antivirus software developer – show that the whole market is presented by more than 300 antivirus products in the world. As a rule, these are local brands, that work only in their native country or sometimes in several ones.

The total market share of the above-mentioned brands rarely achieves the 10% mark. But, taking into account market volumes and its growth, this “stake” is a reason to fight! For instance, in Nigeria it is about 8-9 million users.

To avoid technological and financial barriers for the market-entrance local companies more often resort to the Co-branding services.

Antivirus in One Month

Co-branding (or White Labeling) means creation of the new antivirus product on the basis of the already existing solution. In practice, this means that everyone interested can start working in the antivirus software market under his own brand by taking antivirus products of those Vendors who offer Co-branding services as basic ones.

The list of companies, that propose such partner programs, can be found here. The leading company among all listed Vendors is Ukrainian developer – Zillya! Antivirus Laboratory.

Simplistically, Co-branding means changing design and name of the already existing product and selling it under another brand, where product developer or Vendor provides the full technological support to the Co-branding partner.

The popularity of Co-branding among companies that create own brand-named antivirus solutions is easy to be explained:

1. They are free from concerns about needing to spend time and money on product research or development.

2. Co-branding program allows getting the ready turnkey solution in one- or two-month time period without any risks.

3. New antivirus product creators are flexible in the choice of antivirus protection technologies, and receive the product which can even excel the quality of Vendor’s product. How? It is very simple: by simultaneously connecting several antivirus engines to their product.

Opportunities for Co-Branded Antiviruses in Nigeria

Within the next five years Nigerian software market will grow by approximately 10-15% per every year. So, companies have great possibilities to catch the wave and grow together with market!

According to Max Sidorenko, Brand Manager of Zillya! Laboratory: “Co-branding services ideally suit companies that already have an access to large auditory of end users: internet providers, mobile operators, software and hardware developers and distributors. Adding antivirus products to the portfolio, companies can not only increase their sales but also create value to their brands.

All these benefits are also open for start-uppers as well as for private entrepreneurs”.

To know more about Zillya! Antivirus Co-branding opportunities, please, visit the official website.