Recently, DStv announced an upgraded DStv Thanks promo for its loyal customers. The promo, which is targeted at customers who have been consistent with their subscriptions to the pay TV provider is a way of saying thank you to them for their unwavering loyalty.
While announcing the upgraded DStv Thanks, the Chief Executive Officer of MultiChoice Nigeria, John Ugbe, termed the promo a way of establishing a stronger relationship with customers and appreciating them for their loyalty. In his words, DStv Thanks is, ‘’just our way of putting our customers at the heart of everything we do and showing them appreciation for their continuous support and loyalty to our business.”
The promo is expected to run from May 2 to June 30, 2019 and it has something for every DStv subscriber. Premium subscribers will, for instance, enjoy discounted (pre-tax) flights with Emirates for all flights originating from Lagos, Abuja and Accra; while Compact, Family and Access subscribers will enjoy rewards such as cinema tickets and groceries. Compact Plus customers will in addition to enjoying Emirates discounts, also enjoy one-week extra sports channels exclusive to the higher package, DStv Premium when they pay their subscriptions on time.
One of the unique things about this promo is the retention of the one week extra sports channel reward in addition to the DStv Thanks. These extra sport channels that last for one week give customers the chance to view exciting sport channels that they don’t usually have a chance to view. For a company that puts customers at the heart of everything it does, this is highly commendable.
In the one-week extra sports channel reward, which is totally free, subscribers on a lower package get the chance to enjoy a package higher than theirs. Compact Plus subscribers will have unfettered access to 7 days multiple HD sports contents exclusive to Premium subscribers. Compact Plus subscribers who love Rugby and Cycling, will enjoy Vodacom Super Rugby, Sevens World Series, Tour de France, UCI Track Champs and Cape Epic. But that is not all. Subscribers on the Compact Plus package also get to enjoy Premium packages such as PGA Tour, European Tour and Sunshine Tour under golf, as well as all the majors and Tennis; ATP Tour, WTA Tour. Lovers of athletics can also seize the opportunity to enjoy World Indoor Championships, major marathons and the ICC World T20 and IPL for cricket. The rewards also offer motorsport ad boxing tournaments to Compact Plus subscribers. Nothing can be more encouraging than for an organisation to dole out freebies to its loyal customers. This goes beyond a brand marketing gimmick; it is celebrating loyal customers.
DStv Thanks has something for every one of its subscribers. Everyone is a winner as long as you consistently pay your subscription on or before due date and there is no disconnection. While the Compact Plus subscribers have all the goodies from the Premium package sports channels for one week, the DStv Compact subscribers have something to smile about too as they get to enjoy the sports packages on Compact Plus for seven days as well. Exciting sports matches like the UEFA Euro 2020 Championship and the UEFA Euro Qualifiers and the European qualifiers for the 2022 FIFA World Cup in Qatar and more all the other spellbinding football events will be unlocked for Compact and Compact Plus subscribers for one week in the rewards. Rewards for loyalty have never been this mouth-watering and generous, especially for the football offers. Nigerians who have displayed an undying affection for the thrills and magic of football will definitely love this amazing package that awaits them in the rewards.
It is not only sports lovers that get to be thrilled in this season of DStv Thanks. The rewards have been programmed in a way that the rewards are kept refreshed and relevant to the lifestyles of the customers. Therefore, different customers will get rewards that add more value to their lifestyles.
But when you think DStv are through with their kind gestures to customers for their loyalty, they end up serving you more. With DStv Thanks, customers who qualify for the groceries rewards are allowed to have a 5% discount on purchases from Addide of 5000 Naira and above during the validity of the promo. The voucher can be given to someone else to be redeemed, though it should be noted that it has only a single use. Each voucher has a validity period of 31 days. To redeem a voucher, you only need to have the code available for verification prior to the completion of purchase at the participating retail outlet. While customers that qualify for the Emirates discount can enjoy their discounts on all cabin classes (First, Business and Economy Class) as there are no restrictions on the classes.
DStv Thanks has put in place measures to ensure that eligible customers get their due rewards without any hassle. An SMS is sent to customers who pay on time notifying them of their eligibility for the rewards.
Adeolu Atayero
Atayer is a Public Relations/Communications Consultant
