What makes a business successful? Why do some businesses thrive while others fail, even within the same industry? These are questions that every business owner grapples with.
According to a report by the African Development Bank, approximately 70 percent of small and medium-sized enterprises (SMEs) in Africa fail within the first three years of operation. In Nigeria, the situation is even more alarming. A report by the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) indicates that up to 80 percent of SMEs fail within the first five years.
The reasons for failure vary, but they generally fall into external and internal challenges. External challenges—such as economic policies, interest rates, or global events like the COVID-19 pandemic—are often beyond a company’s control. However, internal challenges, such as poor execution, weak organisational structure, or lack of a clear strategy, can be managed through proper business practices.
A Harvard Business School study conducted by Professor Nitin Nohria, William Joyce, and Bruce Roberson analysed 160 companies over several years. They evaluated over 200 management practices to determine what led to superior business performance. Their findings were surprising: the most commonly used management tools had no direct impact on success. Instead, four fundamental management practices emerged as key drivers of success in business:
· Strategy—A clear roadmap for achieving business goals.
· Execution—The ability to effectively implement plans.
· Culture—The values, beliefs, and behaviours that shape an organisation.
· Structure—A well-organised framework for business operations.
This article explores these four essential principles with a case study on Bukka Hut, a fast-growing Nigerian restaurant chain. Founded in 2011, Bukka Hut specialises in local delicacies and has rapidly expanded to become a recognised quick-service restaurant brand in Nigeria. Its success is built on a strong foundation of strategy, execution, culture, and structure.
Strategy
A business strategy is a well-defined plan for achieving long-term success. Since resources are limited, businesses must make deliberate choices on how to allocate them, prioritise efforts, and gain a competitive edge.
As a business leader, you must clearly define your company’s purpose, boundaries, and unique value proposition. Equally important is ensuring that employees at all levels understand and align with the company’s strategic goals.
Given the ever-evolving business landscape, companies should regularly review and refine their strategies to stay competitive and adaptable.
Bukka Hut’s strategic approach
Bukka Hut differentiates itself by focusing on authentic Nigerian home-style meals, catering to the growing demand for affordable, high-quality local dishes. While many competitors emphasise international fast food, Bukka Hut has carved a niche by appealing to customers who crave traditional Nigerian flavours in a modern, hygienic setting.
Strategic choice: Combining the informal “buka” (local eatery) experience with an upscale, organised, and customer-friendly environment.
Competitive advantage: Consistency in taste, pricing, and quality across all outlets.
Customer centricity: Putting the customers at the centre of all decisions taken by the business.
Community engagement: Bukka Hut supports local communities by employing local talent and promoting Nigerian culinary traditions. The company’s community engagement includes periodic food drives, sponsoring education for less privileged children, and providing educational materials to pupils.
Execution
Execution is the process of turning business plans into tangible outcomes. Many businesses fail not because of poor planning but due to poor execution. A great idea is only valuable if it is implemented effectively.
To ensure effective execution, companies must establish measurable goals and track progress using Key Performance Indicators (KPIs). Employees should have a clear understanding of their roles in implementing business plans. Additionally, business leaders must continuously identify inefficiencies and optimise processes to enhance productivity.
Bukka Hut’s execution strategy:
Bukka Hut ensures a seamless customer experience through well-structured operations:
Quality control: Standardised recipes and trained chefs ensure consistent flavours across all outlets.
Commissary kitchen: Bukka Hut introduced a centralized commissary kitchen from where semi-finished food items are produced and dispatched to outlets for final cooking.
Efficient supply chain: The company sources fresh ingredients from trusted suppliers while maintaining strong relationships with key vendors.
Technology integration: Many outlets offer online ordering, delivery services, and a customer feedback system to enhance service and customer engagement.
Contact centre: The company supports its online ordering and delivery through a centralised contact centre that works with the outlets to achieve a seamless order fulfilment experience for the customer.
Culture
Culture represents the values, beliefs, and behaviours that shape how employees interact and work together. A strong organisational culture can be the defining factor that separates a thriving business from a struggling one.
To cultivate the desired culture, business leaders must lead by example, embodying the values they wish to instill. They should ensure new employees align with the company’s core principles and actively recognise and celebrate behaviours that promote a positive workplace environment.
Bukka Hut’s culture:
Bukka Hut fosters a strong workplace culture by prioritising employee satisfaction and customer service:
Open door policy: This allows all employees to share ideas for business improvement.
Employee training: Staff undergo rigorous hospitality and food safety training to enhance service delivery. The company runs an in-house academy called the Bukka Hut Academy.
Customer experience: The dining environment mirrors the traditional Nigerian buka, but with better service, hygiene, and customer engagement.
Structure
A business structure defines how a company is organised, including decision-making processes, communication flow, and team hierarchy. A well-defined structure ensures efficiency and agility in operations.
Businesses should define clear roles and reporting structures to prevent confusion, ensuring the organisational framework aligns with the company’s size and complexity. Leaders should actively promote cross-departmental collaboration to enhance problem-solving. More importantly, eliminating unnecessary bureaucracy can streamline operations and accelerate decision-making.
Bukka Hut’s organisational structure:
Bukka Hut has developed a scalable business structure that supports its rapid expansion. Some of the decisions that can be attributed to their structure include:
Defined roles: Each outlet has well-defined managerial and operational roles, ensuring efficiency.
Data-driven decision-making: The company uses customer insights to refine menu offerings and improve operations.
Conclusion
Business success does not require complex solutions—it requires mastering and consistently applying fundamental principles. By focusing on strategy, execution, culture, and structure, business owners can build resilient and high-performing organisations.
Bukka Hut’s success demonstrates that thriving businesses do not just follow trends—they master the basics and execute them exceptionally well. How will you apply these principles to your own business today?
Adeyiga is the founder and chief executive officer of CreditPRO Business Support Services Ltd.
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