There is a particular kind of exhaustion that settles into the bones of a small business owner in Lagos or Kano or Port Harcourt. It is not simply the tiredness of long hours, though those are plentiful. It is the weariness that comes from wearing too many hats at once, from being the accountant and the customer service agent and the marketing director and the delivery tracker all before noon. For millions of Nigerian entrepreneurs running small and medium enterprises, the working day has always demanded more than any one person should reasonab
There is a particular kind of exhaustion that settles into the bones of a small business owner in Lagos or Kano or Port Harcourt. It is not simply the tiredness of long hours, though those are plentiful. It is the weariness that comes from wearing too many hats at once, from being the accountant and the customer service agent and the marketing director and the delivery tracker all before noon. For millions of Nigerian entrepreneurs running small and medium enterprises, the working day has always demanded more than any one person should reasonab
