The couple Mrs Haolat Damilola Idowu (formerly known as Haolat Damilola Sarumi) and her husband Dr. Ibrahim Olatunji shared their journey on how they made Deshapeables be amongst the most talked about weight loss brands in Nigeria.
They began their weight-loss business, Deshapeables, with a sum of 168,000 Naira. The couple stated how they started with no store and had to store their products in the house of their family member. In June 2019, they got their first store which was a small space around Yaba Lagos. The company has gained so much online presence, earned so much trust in their customers and grew so quickly due to the effectiveness of their product. This made them move into a massive store in March 2020. Today, the business has established into a multi-million naira business and has successfully employed so many staff working in the company.
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They mentioned how they made one of their best decisions towards the end of 2019 where they signed their first-ever celebrity Ambassador Ese Eriata, one of the contestants of the Nigeria big brother 2017 season. Since then they have signed over 10 other celebrity Brand Ambassadors and pointed at the importance of advertisement for every business.
The couple currently has over 15 distributors across the globe and stated that they are open to getting more distributors within and outside Nigeria. They also mentioned part of their future plan will be to have more branches in different states in Nigeria.
Their advice to anyone starting their own business is to stay focused, dedicated and consistent with their business and surely the hard work will pay at the end of the day, as there is always a light at the end of a tunnel.
