The idea behind Go Local has always been intuitively attractive. Produce at home. Buy what you make. Keep value within national borders. Create jobs. Reduce import dependence. In a country as populous and entrepreneurial as Nigeria, the logic feels unassailable.
Yet a closer look at how Go Local actually plays out in markets—from fashion to food, logistics to leisure—reveals something more complex. Demand exists. Talent exists. Capital is increasingly available. What is missing is structure.
Three overlapping conversations now dominate th
