Wema Bank ALAT has launched its 2024 Love Adventure campaign, offering customers and staff a range of rewards and cash prizes this February; the famed month of love.

Themed, ‘Your love adventure is possible with ALAT’, the campaign will simultaneously promote a culture of love and appreciation among Wema Bank’s internal and external audiences, while showcasing the indispensable role that the bank plays as a support system in the daily lives of all customers.

Tunde Mabawonku, executive director of retail and digital business at Wema Bank, said the bank is committed to providing an exceptional banking experience for every customer and being a support system for all stakeholders.

“Every day is Valentine’s Day for our customers but that doesn’t mean we would settle for the bare minimum in celebrating the season of love. We brought a unique twist to Valentine’s with this month-long celebration and made the decision to be our customers’ ‘Val’, reinforcing our commitment to supporting their lives and being with them all the way. It’s beyond Valentine’s Day, this is Valentine’s month at Wema Bank”, he said.

The Love Adventure Campaign will empower Wema Bank customers with resources and opportunities to bring their plans for the love season to life, alongside rewards via its digital platform, ALAT.

The prizes in the Wema Bank 5 for 5 Promo Season 3 include a N9million cash, a 10 percent discount on all GAC cars, free prepaid gift cards worth N10,000 for ALAT customers, car loans and device loans.

Others are N100,000 off all Samsung S24 Series device loan purchases on ALAT, free airtime and data for customers who transact on ALAT and *945#, free Dakore skincare products, and discounts on 5-star restaurants on ALAT Rewards.

“This is going to be a love season like never before and we are thrilled to be the brains behind this. I encourage everyone to tap into this unique opportunity that we have presented through the Love Adventure Campaign. All they have to do is download ALAT to enjoy the discounts and financial rewards we have prepared for them and follow our social media accounts to ensure they don’t miss any updates as the season unfolds. We’ve got something for everyone this love season”, he concluded.

The ALAT Love Adventure Campaign is set to run all through February 2024. The employees of Wema Bank are not left out as an array of thrilling activities and opportunities have been curated to reinforce the positive work culture that Wema Bank is known for and sustain the spirit of love within the bank.

Eniola Olatunji is an experienced journalist at BusinessDay, where she has specialized in reporting on personal and business finance since March 2022. She focuses on creating engaging and precise news stories, with a keen emphasis on the fixed-income market, banking, personal finance, cost of living, and the Nigerian economy. Her work also encompasses extensive market research and economic trend analysis. Eniola is passionate about empowering individuals to make informed financial decisions and is dedicated to shedding light on the intricate workings of the economy. She holds a Bachelor of Science degree in Pure & Applied Chemistry from the University of Lagos. Eniola Olatunji was shortlisted for The Future Awards Africa Prize for Journalism..

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