Transactworld Digital has announced Transactpay, a platform designed to support businesses in Nigeria’s digital economy. The platform offers enterprise-level tools that go beyond payment processing, helping businesses build strong relationships with their customers.
“Our goal is to simplify digital transactions while providing businesses with the tools they need to thrive,” says Yewande Apelehin, Chief Operating Officer at Transactworld Digital. “Transactpay isn’t just about processing payments; it’s about building sustainable, customer-centric businesses in the digital age.”
Research shows that existing customers are likely to spend 67% more than new customers. Transactpay aims to help businesses capitalise on this insight by providing tools that support customer retention and long-term engagement. The platform also ensures that valuable foreign exchange remains within Nigeria.
Transactpay’s unified ecosystem is built on three flagship features:
Transactpay Tribe: Understanding that customer engagement is key to growth, Tribe offers businesses a secure way to store customer details and build a vibrant community. With Tribe, merchants can send personalized offers, updates, and exclusive deals—transforming casual buyers into loyal brand advocates.
Transactpay Catalog: This feature enables businesses to create intuitive online stores that enhance product visibility and accessibility. Catalog allows Nigerian merchants to showcase their products to both local and international customers without the complexities of traditional e-commerce setups.
Transactpay Trust: Trust streamlines payment processes by allowing users to tokenize their bank cards or set up direct debits, enabling one-click transactions secured by a one-time password (OTP). This not only improves transaction success rates but also simplifies the buying process, making it as effortless as possible.
“It’s not a secret that existing customers are likely to spend 67% more than new customers. We are creating solutions for businesses to take advantage of these insights.” explains Ernest Obi, Co-founder and CEO of Transactworld Digital. “With Transactpay, business owners can manage sales, engage customers, and process payments from one streamlined platform. This integration empowers them to focus on scaling their operations, ultimately transforming their businesses into competitive global players.”
Early adopters are already reaping the benefits. Olamide Pearse, CEO of Boli & Grills, shares, “Since integrating Transactpay, we’ve seen remarkable improvements in customer retention and payment processing. The platform has truly revolutionized the way we operate.”
With its suite of innovative tools, Transactpay is set to reshape Nigeria’s digital business ecosystem—empowering entrepreneurs to harness the full potential of their most valuable asset: their customers
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