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The Luxury Network Nigeria Launches Campaign to Celebrate Covid Heroes

The Luxury Network Nigeria in partnership with Business Day and Communications agency Robert Taylor Media, has launched a national campaign to celebrate Nigeria’s Covid Heroes. The campaign aims to recognise outstanding individuals and organizations that have gone above the call of duty, in the fight against covid-19.

The Covid Heroes campaign will shine the spotlight on men and women who are making a significant direct contribution, or outstanding input in any field, to combat covid-19. It will applaud extraordinary people in healthcare, education, hospitality, retail, plus tech innovators and others who are working tirelessly on the frontline or behind the scenes, and hopefully inspire others to contribute to even more robust and innovative covid-response interventions.

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The covid-19 pandemic has had significant global health impacts as well as economic impacts, all around the world. Small and large-scale businesses alike, are facing major disruptions and every industry has been affected – the luxury industry is no exception. In a combined effort, numerous organisations, including global luxury corporations such as LVMH and Kering have increased efforts to contribute to combatting the pandemic.

The Luxury Network is inviting nominations of ‘Covid Heroes’ from all industries and sectors. Nominations will be reviewed independently by a panel of experts, and selected heroes will be profiled in exclusive interviews with Business Day to boost awareness for their projects. Each hero will also be invited to talk about their work and projects in a weekly Instagram Live series titled Conversations with Covid Heroes.

Another arm of the campaign titled Covid Heroes Stories, will focus on curating behind-the-scenes footage and candid photographs of the heroes at work. A selection of the portraits will be featured in a post-covid Art exhibition, at an upcoming African Art event in Bvlgari Hotel, Knightsbridge, London. The exhibition is being curated to lend a new perspective to the conversation about Nigeria, with a look at how the most populous city on the continent fought the covid-19 crisis.

The Covid Heroes campaign is driven by The Luxury Network’s ethos of creating unique partnerships. The primary goal of the campaign is to stimulate a collaborative effort between key players in the Nigerian private sector, for greater impact in the fight against the coronavirus.

Speaking on the project, company MD, Cas Ojo said: “We highly commend the ongoing efforts of the Nigerian Government and the various organisations around the country, working together in the battle against COVID-19. We applaud the changemakers building a legacy of meaningful and tangible impact in Nigeria, who have been selfless in the face of adversity. We are honoured to be able to highlight the work being done and are humbled to use our platform to celebrate the efforts of these special men and women. We salute you all”.

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