Determined to combat the spread of malaria in Nigeria, Reckitt, a leading global health and hygiene company that produces Mortein insecticide, has signed a partnership agreement with Spar Stores.
The partnership is aimed at raising awareness of the importance of using preventive measures against malaria, a major health challenge in Nigeria. Mortein, which has been championing the fight against malaria in Nigeria, has been committed to eradicating malaria in the country.
A few days back, the company commemorated World Malaria Day with the theme ‘Time to Deliver Zero Malaria: Invest, Innovate, Implement,’ by engaging communities in the Obalende area of Lagos, where it enlightened the public on the need for preventing malaria.
In this new partnership with Spar Stores, the company hopes to reach a wider audience with its message of eradicating malaria.
According to the agreement, Mortein will be engaging shoppers at Spar Stores to make purchases and receive flyers containing information on preventive measures against malaria.
Cassandra Uzo-Ogbugh, head of External Communications & Partnership, Reckitt sub-Saharan Africa, told journalists after the agreement signing at Spar Stores head office in Ilupeju, Lagos, that the brand’s hopes to reach more people with its message of preventing the spread of malaria by killing or stopping the vector carrying mosquito from breeding.
“At Reckitt, our purpose drives our brands and our CSR platform. Without the brand, there is no purpose. The purpose of Mortein is to fight malaria in Nigeria,” she said.
Danish Khan, Operations Manager of Spar, said the company is pleased with the sacrifice of Mortein in educating the public about malaria prevention to the extent of giving out an additional Mortein product to ensure malaria is kicked out.
“We are also happy to have this campaign in our stores so that the message will reach more people because Spar cares about its shoppers and Nigerians and this is a good initiative we would like to encourage,” Khan said.
Mortein has also partnered with the Federal Ministry of Health through NMEP, the Lagos State Ministry of Health and other state health agencies to foster malaria prevention education through TV infomercials and coverage, community engagement activities, digital education, and radio engagements.