Real estate firm targets cost-of living strain with fuel, cash, land gifts

Promiseland Estate marked the 2026 International Workers’ Day with the distribution of free petrol to residents of the Federal Capital Territory (FCT).

This is just as it hosted a football tournament with N50 million in prize money and allocated plots of land to selected beneficiaries.

The initiative, spearheaded by Lawrence Oloche, the company’s chief executive officer, alongside Gift Emmanuel, executive director, targeted thousands of workers grappling with the elevated cost of living, particularly fuel prices.

As part of the outreach, the firm offered half-tank fuel refills to motorists at designated stations across Abuja, including outlets along the Kubwa Expressway, Airport Road/City Gate axis, and Wuse Zone 5.

The distribution, which ran within a two-hour window, drew significant turnout from civil servants, transport operators, and small business owners.

Beneficiaries said the gesture provided short-term financial relief amid persistent cost pressures.

Some described the intervention as timely, given the impact of fuel prices on transportation and household expenses.

Beyond the fuel distribution, Promiseland Estate leveraged the Workers’ Day platform to host a corporate football tournament at Turf Arena, Wuse 2, featuring eight teams drawn from both public institutions and cooperative societies.

Participating teams included representatives of the Securities and Exchange Commission, Nigeria Security and Civil Defence Corps, Nigeria Customs Service, and staff cooperative groups linked to the Nigerian National Petroleum Company Limited.

The tournament ended with the SEC team emerging champions, securing the N20 million top prize after a penalty shootout victory over the Nigeria Customs Service, which earned N15 million as runners-up.

White Crescent Multipurpose Cooperative Society finished third, receiving N10 million.

Each of the remaining teams got a N2 million participation reward, while the most valuable player, identified as Lawal, received N2 million.

The event also attracted public figures, including former Super Eagles coach Samson Siasia and ex-international Brown Ideye, alongside entertainers such as Charles Okocha and Habeeb Hamzat.

In a separate highlight, five attendees emerged winners of plots of land in a raffle draw conducted during the event, underscoring the company’s push to integrate real estate access into its corporate social responsibility (CSR) framework.

Oloche said the initiatives align with the company’s objective of supporting workforce welfare and promoting inclusive development.

He noted that Workers’ Day presents an opportunity for private sector players to contribute meaningfully to economic resilience at the household level.

The intervention comes at a time when rising fuel and living costs continue to weigh on Nigerian workers, with analysts noting that private sector-led relief efforts, though limited in scale, are increasingly complementing public sector responses.

Promiseland Estate said it would sustain similar programmes as part of its long-term CSR strategy focused on community development and economic empowerment.