Direct selling company QNET said it would prioritise transparency, regulatory compliance and ethical entrepreneurship in 2026, as it seeks to strengthen public trust and expand its footprint in Nigeria and across Sub-Saharan Africa.
The company outlined its 2026 agenda during a New Year media webinar themed “Setting the Narrative for the Year,” signalling what executives described as a shift from reactive communication to proactive stakeholder engagement.
Cherif Bassirou Abdoulaye Sarr, deputy regional general manager for QNET Sub-Saharan Africa, said closer collaboration with the media in 2025 had helped address misconceptions and improve public understanding of the company’s business model.
“We are building on the lessons of the past year,” Sarr said, adding that innovation, strategic partnerships and responsible entrepreneurship would guide operations under the 2026 theme, “Energised Every Day.”
Read more: QNET strengthens Africa strategy with green tech, entrepreneur training tools
QNET operates a direct selling model offering wellness and lifestyle products while providing entrepreneurship opportunities through independent representatives. The model has faced scrutiny in parts of Africa over allegations of misuse by unauthorised actors, a challenge the company said it is addressing through tighter compliance measures and public education.
Ayokunmi Solesi, general manager of QNET Nigeria, said the company would anchor its 2026 strategy on three pillars: entrepreneurship development, compliance and consumer protection, and product innovation in wellness.
Solesi said ethical direct selling could expand economic opportunities in markets with limited formal employment, but stressed that strict adherence to regulatory frameworks and zero tolerance for brand misuse or fraudulent recruitment remained non-negotiable.
He added that Nigeria represents a critical growth market for QNET in Africa, with plans to deepen collaboration with regulators and intensify consumer education on how legitimate direct selling operates.
Kwasi Fredua Agyeman Danso, regional legal counsel said sustained engagement with credible media platforms was essential to correcting misinformation and reinforcing trust among consumers and regulators.
Read more: Pan-African anti-fraud drive earns QNET global recognition
The company’s Sub-Saharan Africa public relations team also outlined initiatives aimed at strengthening transparency, including journalist participation in international conventions, regional engagement forums and product education expos.
Companies operating in Nigeria’s informal entrepreneurship space face increasing pressure to demonstrate compliance and consumer protection standards as regulators tighten oversight and consumers become more cautious.
Solesi said the company’s objective was to move public conversations from controversy to contribution, from misunderstanding to clarity, and from speculation to fact-based engagement.
“As narratives become grounded in facts and sustained engagement, confidence in the brand will continue to grow,” he said.
QNET did not disclose financial projections for 2026 but indicated that research-driven wellness products and structured entrepreneurship programmes would underpin its regional growth strategy.
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