OH Mobility turns Nigeria’s accessory quality gap into three years of growth

For many Nigerians, buying mobile phone accessories has often meant replacing them sooner than expected. Charging cables stop working after a short period, power banks fail to deliver the capacity stated on the packaging, and chargers become unreliable after regular use. As a result, many consumers have had to spend more money replacing products that were expected to last.

Three years ago, OH Mobility entered the market with a different approach. Rather than focusing only on price, the Ibadan-based consumer technology company set out to improve access to products designed for the conditions many Nigerians experience, including unstable electricity supply, changing weather conditions and frequent daily use.

Its entry came at a time when demand for consumer electronics continued to grow across Nigeria and other parts of the world.

The global consumer electronics market is currently valued at more than $1.3 trillion and is projected to reach about $2.4 trillion by 2034. In Nigeria, the market is estimated at between $4.7 billion and $8.1 billion, with forecasts indicating growth to $15.26 billion by 2034 despite inflation and foreign exchange pressures that have affected consumer spending.

According to the company’s founder, Akindele Liasu, “OH Mobility was established to respond to the gap between increasing demand for mobile accessories and the availability of products that meet users’ expectations.”

“We believed Nigerian consumers deserved accessories engineered for their actual conditions rather than products designed for other markets,” the company said in its anniversary statement.

Since launching in 2023, OH Mobility has expanded its product range beyond charging cables and wall adapters. Its portfolio now includes power banks, audio devices, smart watches and portable power products.

Among its products is a three-in-one USB cable that supports Type-C, Lightning and Micro USB connections in a single cable. The company says the product reflects the reality that many Nigerian households own devices that use different charging standards, reducing the need to carry multiple cables.

The company says its strategy has been to make technology products more accessible while encouraging consumers to see mobile accessories as products that can provide consistent performance over time rather than items that need frequent replacement.

OH Mobility has also expanded into portable power stations as demand grows for products that help consumers stay connected during power interruptions. The move reflects a wider shift from selling phone accessories to providing products that support everyday technology use in homes, offices and businesses.

Three years after entering the market, the company’s growth reflects a broader trend in Nigeria’s consumer electronics industry. As demand for technology continues to increase, businesses that focus on solving everyday challenges may find new opportunities for growth. For consumers, the expectation is becoming less about replacing accessories repeatedly and more about finding products that continue to work when they are needed most.