OctaFX launches socially conscious marketing campaign, Dual Life

International forex broker, OctaFX, has launched Dual Life, a socially conscious marketing campaign, to simplify forex trading and help Nigerians create wealth.

Introduced at a fun-themed event in Lagos, the marketing campaign celebrates the ‘super powers’ of Nigerians who commit their time and efforts to two or more jobs and are successful at each one of them.

The #DualLifewithOctaFX campaign has influencers in the Nigerian lifestyle and entertainment space at the core of the engagements. Dual Life & Mastery dives into the lives of the engaged celebrities and influencers – Toke Makinwa, Bovi, Denola Grey, Timini Egbuson, and others.

While the participants are widely known as entertainment personalities, with hilarious social media skits and productions to their credits, the campaign also establishes the other sides of the celebrities and influencers as entrepreneurs.

Speaking about the essence of the campaign, Ali Nwadike, Marketing Manager EMEA, OctaFX, said: “We wanted to position forex trading as that activity young Nigerians and everyone else can engage in, even while focusing on their careers. From findings, most young Nigerians today work two or more jobs to pay the bills and attain financial freedom. But, we don’t get to talk about this often or appreciate the efforts, hence the #DualLifewithOctaFX campaign.

“While some see their jobs as a burden, we want people to see it as an achievement; and promote the school of thought that says one, two, many jobs is not bad especially when you are trying to create wealth.”