Nigerian firm gets regulators commendation for strengthening consumer confidence

The Federal Competition and Consumer Protection Commission (FCCPC) and the National Agency for Food and Drug Administration and Control (NAFDAC) have commended Rite Foods Limited for its commitment to safe, high-quality manufacturing and its consumer-centric approach that continues to strengthen consumer confidence in Nigeria’s food and beverage sector.

The commendation came during a stakeholder forum commemorating World Consumer Rights Day, themed “Safe Product, Confident Consumers,” organised by the Brand Journalists Association of Nigeria (BJAN) and hosted by Rite Foods Limited at the company’s state-of-the-art factory in Ososa, Ogun State recently.

The forum brought together key stakeholders including regulators, consumer advocates, and journalists to discuss the importance of product safety, responsible manufacturing, and consumer awareness in building a more accountable marketplace.

World Consumer Rights Day, observed annually on March 15, provides an opportunity to highlight the importance of protecting consumers and strengthening trust in products and services.

Speaking at the event, Olubunmi Dorcas Otti, Zonal Coordinator, South-West Zone of the FCCPC, who represented the Executive Vice Chairman, Tunji Bello, said Rite Foods has demonstrated a strong commitment to consumer protection through transparent operations and adherence to high production standards.

She noted that opening its manufacturing facility to regulators, journalists and stakeholders further reflects the company’s confidence in its processes.

“Rite Foods has taken a commendable step in reinforcing consumer confidence through quality products and transparent operations. Protecting consumers is a shared responsibility, and engagements like this strengthen collaboration between regulators, industry players, and the media,” she said.

Also speaking, Tinuola Akinnubi, Deputy Director, Food Regulatory Directorate and Focal Point for Alcohol at NAFDAC, representing the Director General Mojisola Adeyeye, emphasised that consumer rights remain a critical pillar of regulatory governance.

According to her, these rights include the right to safety, information, choice, redress, and to be heard. “A protected consumer is a confident consumer. And confident consumers strengthen markets, which ultimately contribute to building strong nations,” she said.

Giving the keynote address. Sola Salako, President and Founder of the Consumer Advocacy Foundation of Nigeria (CAFON), praised Rite Foods for hosting the forum and highlighted the role of technology in strengthening consumer protection.

She spoke on ‘’Using AI to Improve Consumer Confidence” where she introduced the CAFON Consumer Companion (3C) App, designed to help Nigerian consumers better understand and enforce their rights by providing guidance on dispute resolution, complaint drafting, and identifying possible legal violations.

Speaking earlier, Femi Ajileye, General Manager, Operations at Rite Foods Limited, welcomed members of the Brand Journalists Association of Nigeria and introduced them to the company’s goal of delivering world-class food and beverage products produced with global best practices.