Nigerian Breweries, Nigeria’s leading brewery, has unveiled a new product to further enrich its product portfolio. The brewer made the announcement of the addition of Zagg, the new drink, to its non-alcoholic portfolio, at a press conference, held at its head office at Iganmu, Lagos, on November 4, 2022. The new addition is a malt-infused energy drink created for everyone who has an active lifestyle.
“Zagg was brewed to help the average Nigerian keep up with the demands of everyday life. Regardless of our professions, fields and interests, we all engage in high-energy activities, whether mental or physical,” said Elohor Olumide-Awe, the brand’s representative and portfolio manager, non-alcoholic brands, Nigerian Breweries PLC at the press conference. “Zagg was created to ensure that we can all keep our energy levels up as we tackle activities and challenges redolent of adulthood.”
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“Beyond being an energy booster, Zagg is also a challenge; a dare to be extraordinary and dynamic,” she stated. “It is quite rare to come across a malt-infused energy drink. We chose to make Zagg a fusion of ingredients that are normally brewed separately to show our consumers that they do not have to be one thing. They can be jacks of different trades and be masters of them all.”
Zagg will be available for purchase from November 5, 2022 to consumers who are looking to fuel their energy “Be sure to look out for the iconic thunderbolt in all the supermarkets and stores near you. We are ensuring widespread distribution of Zagg across the nation to make sure that nobody, no Nigerian is left out of the Zagg experience.”
Zagg is an unconventional energy drink brewed to perfection. An experience infused with the goodness of malt and laden with energy bursts to energize every individual that chooses to be dynamic, non-conforming and unbound by rules, just like Zagg.
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