Abiodun Adetu, a visionary entrepreneur, has launched Naija Market Day in North America in move to foster a deeper understanding of Nigerian cultural heritage,
Held at Soul Sanctuary, Manitoba in Canada, the event marked a significant milestone in celebrating Nigerian culture and communal living through the local market experience in North America.
Read also: NCAC poised to give Nigerians best cultural market in Abuja
Speaking at the inaugural Naija Market Day event, Abiodun Adetu, the convener, said the idea was conceived to bring the vibrant spirit of Nigerian markets and propagate the rich culture of Nigeria in North America.
“There is something about our markets that you can never get shopping in the stores here in North America. Things such as the energy, the fun, the friendship, the community and all the bustling of the market cannot be found in the modern day store,” Adetu said.
He said the event has successfully bridged cultural gaps and provided a platform for local entrepreneurs to showcase their products and connect with a broader audience.
Adetu said the Naija Market Day garnered significant media attention, both locally and internationally, underscoring the event’s importance and the growing interest in Nigerian culture.
He said the extensive coverage amplified the voices of vendors and performers, offering them broader exposure and recognition.
Building on the success of the inaugural event, he said, Naija Market Day will now be held from coast to coast one city at a time till it covers the whole of North America and indeed the world.
“The next market day is scheduled for August 2024 and will be held outdoors, promising even more vibrant displays and activities.
“We are excited to continue this journey and bring the essence of Nigerian markets to more people in North America. We have missed a taste of home and the Naija Market Day will give our people and indeed the whole world a taste of our heritage including the Nigerian and African market experience,” Adetu added.
The event showcased a wide array of local vendors offering authentic Nigerian products, including fashion, art, crafts, and cuisine.
Attendees were immersed in the rich cultural experience with traditional Nigerian music, dance performances, and interactive cultural displays.
It drew an impressive crowd, highlighting the strong interest and the appreciation for Nigerian culture in North America.
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