• Sunday, June 16, 2024
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Kia’s multiple awards in ‘Good Design’ showcase its design philosophy’

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Kia Corporation has received four prestigious honours in the transportation category of the 2022 Good Design Awards.

The awards were given to Kia 2023 Niro, Concept EV9, EV Infotainment System, and Magenta Design Infotainment System.

The all-new Kia Niro features a bold and dynamic design inspired by the brand’s acclaimed ‘Opposites United’s design philosophy – specifically its design pillar ‘Joy for Reason’.

The perspective takes inspiration from nature, while the choice of colors, materials, and finishes strike the perfect balance between Kia’s environmentally responsible approach to mobility and a future-oriented passenger car vision.

The Kia Concept EV9 shows Kia’s commitment to sustainable mobility solutions, which the company recently showcased through its future vision at the ‘Kia Sustainability Movement’ digital presentation.

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The design of the boundary-breaking concept vehicle was inspired by nature and incorporates upcycled materials developed from deposited waste removed from the fragile marine ecosystem.

On the other hand, Kia’s EV Infotainment System and Magenta Design Infotainment System are specifically optimised for electric vehicles and based on a stunning paper-themed Graphical User Interface. Based on the black-based color seamlessly integrated within the panoramic curved display, the delicate and soft feeling associated with paper inspires and infuses the overall design theme, while the progressive, high-resolution graphic images displayed are realised with green and violet key colors.

Kia’s award-winning products and software system reaffirm the brand’s unwavering commitment to accelerate its transformation to a sustainable mobility solutions provider, in line with the company maxim of ‘Movement that inspires.’

“In the name of the entire Kia Design Team, we are thrilled to receive GOOD DESIGN Awards for the Kia Niro and the Kia Concept EV9 as well as our software system,” said Karim Habib, executive vice president and head of Kia Global Design Center.

Continuing, he added: “All of our global studios continuously try to create new meaningful design that improves the lives of our users, and for an organisation with such history, experience, and heritage as the Chicago Athenaeum to recognise these efforts is a true award itself.”

The GOOD DESIGN Awards is one of the longest-running design competitions in the world. Every year, the programme selects a list of the best of the best product designs and graphics that have chartered new directions for innovation and pushed the envelope for competitive products in the world marketplace.