Felix, a member of Stray Kids, has opened an official account on TikTok, marking a new step in his online engagement with fans across regions.

The artist, born Lee Yong-bok on 15 September 2000 in Sydney, is known for his role as a rapper, singer and dancer in the group formed by JYP Entertainment. Since their debut in 2018, Stray Kids have built a following through music releases and live performances, with fans supporting their activities across platforms.

Felix’s account, “@yong..lixx.tt”, began attracting attention shortly after it went live. Users have shared clips and reposts, pushing early visibility and engagement. His entry into TikTok aligns with a wider trend among artists who use the platform to distribute content and interact directly with audiences.

In recent years, Felix has also worked with Louis Vuitton as an ambassador, taking part in campaigns that connect music and fashion. His activity reflects how artists now operate across multiple industries while maintaining a central link to their fan communities.

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For fans, the new account offers a space for regular updates and direct interaction. Early reactions show anticipation for content that may include dance routines, short videos and behind-the-scenes moments.

Felix’s presence on TikTok signals a continued shift in how global artists engage audiences, using digital platforms to sustain connection and reach.

Chisom Michael is a data analyst (audience engagement) and writer at BusinessDay, with diverse experience in the media industry. He holds a BSc in Industrial Physics from Imo State University and an MEng in Computer Science and Technology from Liaoning Univerisity of Technology China. He specialises in listicle writing, profiles and leveraging his skills in audience engagement analysis and data-driven insights to create compelling content that resonates with readers.

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