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Jewellery retailer launches e-commerce platform for seamless customer experience

Premium jewellery retailer, Swarovski Nigeria, has launched its new e-commerce website as part of its ongoing first-anniversary celebration.

The digital service platform will enable customers to purchase their premium crystal jewellery pieces with ease online.

Going online is part of Swarovski Nigeria’s (SWNigeria) commitment to delivering a seamless customer experience digitally and strengthening its retail strategy within the Nigerian market.

In a statement to this publication, the management said the new website will serve as an avenue to view Swarovski products, style inspirations for its pieces, as well as the latest news on offers and events.

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To celebrate the official launch, SWNigeria hosted influencers (mostly women) who have been monumental to the brand’s success through strategic collaborations in the last one year, at the Swarovski Crystal Brunch event held recently.

“I am delighted to launch Swarovski Nigeria’s website, which will aim to create an immersive shopping experience for our customers online,” said Jennifer Obayuwana, executive director, Polo Luxury Group.

Obayuwana said with the new website, the organisation will showcase its diverse range of products and provide an informative guide on how best to enjoy them.

“This is an exciting feat for us, and we look forward to many more years of providing customer delight,” she adds.

The organization says it is also set to launch a new campaign tagged “Share Your Sparkle Story” whereby women in Nigeria can tell inspiring stories about how they kept their sparkle while achieving their dreams.

The goal of the campaign, according to them, is to encourage women and girls to chase their dreams and to shine while at it.

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