• Thursday, July 18, 2024
businessday logo


Guinness reaffirms commitment to Nigerian market

Guinness reaffirms commitment to Nigerian market

Guinness Nigeria has reaffirmed its commitment to the Nigerian market as it plans to launch new products that will resonate with Nigerians.

Adebayo Alli, managing director of Guinness Nigeria Plc, said this while speaking at the firm’s awards ceremony themed “GN Transformed: Breaking New Grounds,” which brought together trade partners for a two-day celebration in Lagos.

“Moving forward, we are committed to working closely with all our partners to create new and exciting products that will resonate with Nigerians,” he said.

He added that the company’s aim is to cater to every segment of the market and ensure to deliver quality experiences at every price point in the next financial year.

Read also: Nigeria missing out on $110bn global bitumen market, says Senate

He further expressed the organisation’s gratitude for the invaluable collaboration of its partners over the years and their indispensable contributions to Guinness Nigeria’s corporate objectives throughout the fiscal year 2024.

“We want to sincerely thank you, our valued partners, for your incredible dedication to our business this past year. We know it hasn’t been smooth sailing, but your unwavering support has been instrumental,” Alli said.

Guinness Nigeria also unveiled its new mission for the coming year, tagged “GN Transformed: Winning Differently.”

While introducing the mission statement for the 2025 fiscal year, Olusanya Adesanya, commercial director of Guinness Nigeria, said, “Guinness Nigeria does not win alone, we win with our partners, we win with our customers, we win with our consumers, and most importantly, we win with our communities.”

‘The new mission reflects Guinness Nigeria’s commitment to innovation, customer-centricity, resilience, sustainability, empowerment, and consistent growth.”

“This mission statement serves as a guiding principle for all of Guinness Nigeria’s activities, ensuring that the company remains a leader in the beverage industry while making a positive impact on society and the environment,” Adesanya said.

This year’s recipient of the CEO Award for Employee of the Year was Chinenye Alawode, head of commercial finance while Edmond Okafor of Eddinho Nig Ltd was named overall best distributor based on TBA GSV Performance.

Read also: Nigeria slams 7.5% VAT on $57bn crypto market proceeds

“I am really grateful for this honor, and I look forward to continuing our mutually beneficial partnership and producing more excellent performance,” Okafor said.

Funke Ayeni, a Guinness Nigeria trade partner and one of the notable winners, expressed her gratitude to the Guinness Nigeria management for the recognition and opportunity that she received.

“I am highly motivated to take on the 2025 fiscal year with much vigor,” Ayeni stated.