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French minister visits AIM Group to boost Nigeria-France relationship

Franck Riester, French Minister Delegate for Foreign Trade & Economic Attractiveness, has visited AIM Group, one of Nigeria’s leading media conglomerates, in his first official visit to Nigeria geared towards fostering intra-cultural relationship between France and Nigeria.

AIM Group, whose subsidiaries cuts across leading media and production organisations such as Wazobia TV, Wazobia Max TV, Film Lab Nigeria, Wazobia Academy, Nigeria Info, Wazobia FM, Cool FM, WE Entertainment Production and Clout, hosted the French minister during his visit to a roundtable engagement with Tatiana Moussalli Nouri, co-founder, Wazobia Media; Kemi Adetiba, renowned filmmaker; Sike Saro, fashion designer and Ferdinand Adimefe, creative entrepreneur, on discussions as it relates to topics that cut across arts, capacity building, fashion, cinematography and the infusion of both Nigerian and French cultural offerings in building strong alliances to the global market.

Speaking during the visit, the French Minister Delegate for Foreign Trade acknowledged the resilient spirit of the new generation of Nigerians, who despite the Covid-19 pandemic have continued to dominate the music and movie production segment, which has witnessed massive returns, impressive international successes, and global commendations as Nigerian cinema and music industry have grown to become an inspiration for other countries.

The French minister further reaffirmed the dedication of the French government through its foreign policy in supporting cultural and creative industries in partner countries, through set-up like the “Solidarity Fund for Innovative Projects”, which makes it possible to establish sustainable assistance for many cultural projects geared towards creating employment opportunities and economic development.

“The recently held Annecy Lagos Animation Workshop in partnership with the renowned Annecy International Film Festival in France and Animation Nigeria’s association which will give five (5) Nigerian animation studios the unique opportunity to pitch their works as part of the Nigerian focus during the 2021 edition of the festival as well as the Wazobia Academy, which is supported by French partners La FEMIS and LAFAAAC aimed at training 1000 young Nigerian’s professionals to TV series scriptwriting is the evident impact of ongoing projects supported by the French Government in supporting young creatives within Nigeria”, he concluded.

Speaking during the visit, Tatiana Moussalli Nouri, co-founder, Wazobia Media, expressed gratitude to the French Minister Delegate for Foreign Trade and Economic Attractiveness for the support from the French Government through capacity building initiatives such as collaborations between LAFAAAC, LaFemis and Wazobia Academy, which will positively impact the continued growth of the Nigerian creative industry and further strengthen the ties between Nigeria and France.

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