• Saturday, December 09, 2023
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Forex crisis, a huge challenge for small businesses in Nigeria – Yobo

Forex crisis, a huge challenge for small businesses in Nigeria – Yobo

Adaeze Yobo, managing director/CEO of MY GLOW NG, a skincare brand, has emphasized the need for the government to address the issues of foreign exchange and naira devaluation to enable small businesses thrive.

Read also: The Afonomics Solution: A comprehensive approach to Nigeria forex crisis

Yobo disclosed this while speaking about the business environment in Nigeria at the launch of its Bebak pharma series and the My n’ Mia Store brand.

“There is a need for the government to look deep into Nigeria’s business operating environment. The business environment is facing challenges like the forex and the naira fluctuation and these have been huge challenges. I wonder how small businesses are coping as the prices of goods keep skyrocketing,” she said.

While speaking on the pharmaceutical brand and the My n’ Mia Store, the CEO explained that the Bebak Pharma series aims to tackle ancare problems like texture, acne, breakout, blemishes and other skin disorders.

According to her, she’s the sole distributor of Bebak pharma series in Nigeria, noting that the launch is under her brand -My

Glow, as the series have been tested, gone through lots of research and certified.

While speaking on the potency of the product, the CEO explained that she wants

to revolutionise skin care in Nigeria, as such her product line will cause no harm, speaks for itself.

Read also: NECA says Forex crisis, others threaten business growth

“If a product works, you will know. I’ve used the products for seven years and can testify to the quality,” she said.