Fidelity Bank promotes savings culture with GAIM Season 4

Fidelity Bank Plc, top Nigerian lender on Thursday announced the introduction of a new savings campaign in Lagos, as part of concerted efforts to promote the culture of savings amongst Nigerians. The Savings campaign which will ride primarily on digital technologies is one of the many initiatives of the bank aimed at rewarding new and existing customers for their unwavering loyalty and patronage.

Dubbed “Get Alert In Millions (GAIM) Season 4”, the savings promo is expected to run till April 2020, a duration of six months and will see customers cart away a total of N120 million in cash prizes.

In a statement issued by the bank, Nnamdi Okonkwo, managing director/CEO pointed out that the campaign is the ninth in the series of savings promos organised by the Bank in last 12 years to incentivise its customers.

Okonkwo who was represented by Chijioke Ugochukwu, executive director, shared services and products (EDSS&P), pointed out that the campaign sought to reward customers for their loyalty and patronage. Whilst the savings promo was targeted at a cross section of customers, Chijioke noted that the Bank apart from using traditional channels would utilise digital platforms such as its Quick Response (QR) code and Virtual Assistant to reach unserved areas.

Giving insight into the rationale behind organising this initiative, Okonkwo noted that savings promos remained an integral part of the Bank. He asserted that the promo was focused on reaching out to the unbanked population across the nation. “We embark on campaigns like this to drive financial inclusion in line with the financial inclusion strategy of the Central Bank of Nigeria (CBN. This savings promo allows us to take banking services to the nooks and crannies of Nigeria.

“It also gives us an opportunity to promote a savings culture which is critical to building up investible funds for individuals and companies and a key component of Gross Domestic Product (GDP) growth,” she added. Stating that the lender remained on course to achieve its strategic objective of becoming a tier-one Bank by 2022, Okonkwo explained that building a robust and solid saving volumes for the institution was a critical pillar to attaining the aforementioned target.

Hope Moses-Ashike

Hope Moses-Ashike is an Associate Editor, Banking and Finance, with more than a decade of experience reporting on Nigeria’s financial system and broader economy. She closely tracks market movements, monetary policy decisions, company disclosures, regulatory actions, economic indicators, and global developments, and interprets what they mean for businesses, investors, policymakers, and households. Her reporting helps readers understand complex issues such as inflation trends, foreign exchange market dynamics, interest rate decisions, bank performance, and investment risks. She also covers major international events and periodically travels to Washington, D.C., to report on the World Bank/IMF Spring and Annual Meetings. Her dedication to financial journalism has earned her multiple recognitions and invitations to high-level professional development programmes. She is an alumna of the International Visitors Leadership Programme (IVLP) in the United States and holds an Advanced Financial Journalism Certificate from the Press Association Training in London, UK. Her other notable achievements include completing the Lagos Business School CMC Programme, the Bloomberg Media Africa Initiative Programme, and a Master Class in Journalism at Rhodes University in South Africa.