In a bid to reduce the growing failure rate of small businesses across Africa, Michael Okoh, an SME trainer and consultant, has launched a new book to to provide a guide to success for Small and Medium Enterprises (SMEs)
Okoh stated that the book titled, “SMEs The Backbone of a Thriving Economy” was written to help small business operators navigate the tough terrain of entrepreneurship.
According to him, the book gives a comprehensive guide to small and medium-sized enterprises and an overview of the current state of SMEs globally, as well as recommendations for policy development, business strategies, and measures of success.
The trainer, explaining further, asserts that many in the SME business category have had to close shop because they could not swim in the murky waters due to several factors such as financing, economic policies, and poor strategies among others.
He said governments most times also neglect this set of business operators who contribute significantly to the growth of any economy.
“The book I can say has come at a critical time to provide a road map for SMEs,” he said.
“This book will teach you about small and medium-sized enterprises, what they are, and how they work.
“You will also learn about the benefits of these businesses, as well as their disadvantages. You will also find out what steps you need to take to start your own business.
It will guide small and medium-sized enterprises, including their most critical issues and how to deal with them. It includes case studies of businesses that have successfully overcome various challenges. ” he added.
The book with 10 chapters will engage the reader with the nitty-gritty of SMEs and help to understand the linkage between the success of SMEs and a thriving economy.
The work is a useful resource for business owners, entrepreneurs, business managers, and students of business.
“Building relationships in the media industry is very important. You have to always stay connected with your peers in the industry, directly or indirectly,” he said.
Looking ahead, Bello envisions a future of growth and global recognition for Ninth Media.
In the next five years, he aims to position the company as a leader in filmmaking and content development, not only in Africa but also on a global scale.