BusinessDay

Exness Group move to deepen market penetration in Nigeria

…Gives 20 partners special treats in Lagos

Exness Group, one of the world’s largest multi-asset brokers, has taken a move seen at deepening market penetration with a recent hosting of 20 of its valued partners in Nigeria for a three-day special appreciation treat to boost customer relationships.

“Our partners are closer to the client. They offer seminars, webinars and more as well as act as conduits in relaying real-time information back and from us, the broker. We understand that Nigerians and Africans would rather relate with someone they know,” Paul Magarites, the regional director, sub-Saharan Africa for Exness Group stated.

As a global brand with representation in most continents, Magarites stated that the group has done its part to hire the best account managers and local customer support agents. According to him, the celebrated partners, who are integral parts of the business, should be catered to, developed and appreciated all year round.

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“This is to address any questions and concerns the clients might have while also ensuring that the partners mentor, educate and reach more clients,” Magarites stated

Oluwatosin Olusanmi, the Country Director, Nigeria, while speaking on what informed the idea of the appreciation, emphasised that the partners are responsible for the Exness business growth in Nigeria. Hence, this business model allows them time to focus on the business side of things knowing full well that their clients and partners are sorted. “They take care of our clients and we take care of them”.

According to the Head of Marketing, sub-Saharan Africa, Adetayo Kennedy, the partners were in a particular meetup/seminar “where we explained our products, service and some of the things we were coming up with. We entertained their questions, inquiries and concerns”.

The 20 partners had a swell time at a resort from Friday to Sunday for the partner appreciation programme. Saturday was, however, for the partner development programme for over 200 partners. The partners camped at Landmark Beach Resort as part of the Exness Group partner appreciation programme.

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