Experiential Marketers Association (EXMAN) has partnered with the University of Ibadan to engage students in the Faculty of Arts, particularly in Communications on the business of experiential marketing.
At an event to seal the partnership, EXMAN president, Tolulope Medebem articulated the association’s vision to nurture talent within the experiential marketing sector.
Medebem emphasised the role of such engagements in shaping the industry’s future workforce and the importance of bridging the gap between theoretical knowledge and practical application.
Medebem and her vice, Angela Makinwa, whose tenure has been ratified for a two-year term, delivered an extensive report on their year-long stewardship as leaders of the body.
Medebem opened the proceedings with a reflection on the past year’s challenges, both for the country and the industry. She outlined the exco’s service plan, anchored on the acronym THRIVE. “Our exco mission was set up on the acronym of THRIVE — with each letter standing for a goal that as a team, we have worked towards hopefully with some tangible results,” she explained. THRIVE represents Training and Thought Leadership, Harmony, Relationship, Inclusiveness, Value, and Engagement.
Makinwa in her presentation gave an insight into the association’s training initiatives while highlighting the partnership with the Lagos Business School (LBS). “EXMAN and LBS/Pan Atlantic on February 1, 2024, formally launched an EMMP (Experiential Marketing Management Programme) aimed at increasing knowledge and awareness for experiential marketing and the association, providing credible and worthwhile on-the-job training as well overall manpower development,” Makinwa said.
The association also inducted eight experiential marketing agencies into its fold.
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