Dr Ezekiel Adamu: “Our focus on client-centric services,innovation, and a commitment To excellence has propelled Balmoral Group to the forefront Of the industry”

Dr Ezekiel Adamu is a dynamic and accomplished serial entrepreneur, investor, and visionary with an impressive track record of success in event management. He initiated his educational path at Arwin College in Leicester City and then embarked on a journey of academic achievement by pursuing a degree in Computer Science at the University of Luton (now known as Bedfordshire). His thirst for knowledge led him to a Master’s degree in Financial Decision Analysis from the University of Portsmouth and culminated in the prestigious attainment of a Doctorate of Science in Business Administration and Corporate Governance.

Ezekiel’s professional journey began at Schlumberger Nigeria, a global leader in energy services and equipment, where he honed his skills and gained invaluable experience. Yet, it was his passion and entrepreneurial spirit that ultimately led to the birth of the iconic Balmoral brand, catapulting him to industry stardom.

Sixteen years ago, Ezekiel embarked on his entrepreneurial odyssey by founding Balmoral Events and Halls. Under his visionary leadership, this venture evolved into a resounding success, boasting over five prestigious event centres/venues in Lagos. These include the renowned Balmoral Convention Centre in the heart of Victoria Island, Villa Valhalla, Balmoral Event Centre in Oregun, and the Balmoral Convention Centre at Sheraton. Ezekiel’s intentional results orientation, ambition, and unwavering commitment to excellence have established him as a proponent of exceptional service delivery. In 2023, he further showcased his innovation with the launch of Kultureland, a family-centric event at the Sheraton, Ikeja, with the vision to export Nigerian culture.

Throughout his career, Ezekiel has successfully managed projects for esteemed state and federal government events in Nigeria and beyond, consistently surpassing expectations and setting new benchmarks for event management services. He is a driving force behind the heritage festival known as L.I.F.E, an acronym for Lagos Independence Festival of Excellence, and the co-founder of Wonderland Lagos holiday festival.

In his unwavering commitment to innovation and industry growth, Dr Ezekiel spearheads groundbreaking initiatives such as the Balmoral School of Events, equipping professionals with proven procedures and principles that have fueled the expansion of the Balmoral Group.

High-profile events like COPA Lagos demonstrate his commitment to utilizing technology for streamlined operations, seamless experiences, and broader audience engagement. He has pioneered events such as the International Drinks Festival and Marlian Fest and played a pivotal role in advising the Style By Zenith Bank (1st and 2nd Editions), integrating innovative technological features to enhance attendee interaction, event promotion, and overall event management.

Beyond event management, Ezekiel has diversified the Balmoral Group with technological ventures and immersive experiences, introducing e-ticketing platforms, virtual reality, and augmented reality to transform traditional concepts and revolutionize the industry. The Wonderland Lagos event held at Eko Energy City in 2022 exemplified the implementation of these technologies, reshaping traditional event concepts into interactive and memorable experiences.

Could you provide a brief overview of your company’s corporate profile?

Balmoral Group stands as a beacon of excellence in the world of events. Established over 16 years ago, our 360-degree hospitality event solutions company has become synonymous with innovation, seamless execution, and an unwavering commitment to excellence & customer satisfaction. We major in four parts of events which is; Venues, Live events, Hospitality & Exhibition/Conferences. Balmoral Group has evolved into a dynamic force driving Nigeria’s event industry economy.

In your capacity as the Chief Executive Officer of one of the biggest event management firms in West Africa, how well has the business performed in terms of attaining its objectives?

As the CEO of Balmoral Group, witnessing the company’s growth has been immensely gratifying. Over the years, we’ve not only met but exceeded our objectives. Our focus on client-centric services, innovation, and a commitment to excellence has propelled Balmoral Group to the forefront of the industry. Our expanding portfolio, including iconic venues and groundbreaking events, speaks volumes about our success in achieving and often surpassing our set goals.

What difficulties does your organization currently face in preserving a moral and ethical corporate environment?

Preserving a moral and ethical corporate environment is a priority at Balmoral Group. Challenges arise primarily in navigating external pressures and industry dynamics. We actively address these challenges through continuous employee training, fostering a culture of transparency, and adhering to our core values. Our commitment to SCORIIC (Solution Provider, Collaboration Ownership, Respect, Integrity, Intentional, and Commitment to Excellence) ensures a resilient ethical framework.

How do you think the government can regulate the high influx of event centres in the country?

In addressing the surge in event centres nationwide, it is imperative for the government to prioritize safety measures. As exemplified by Balmoral, our commitment to safety has positioned us as a model for others. Establishing comprehensive regulatory frameworks that echo these standards can not only ensure the well-being of attendees but also elevate the entire event industry. By implementing stringent guidelines and promoting best practices, the government can foster a culture of excellence, making safety a cornerstone for all event centres across the country.

Can you share some of your organisation’s landmark accomplishments over the years?

Our organisation has become a leader in the events industry, achieving remarkable milestones over the years. The Balmoral Convention Centre VI, centrally located on Victoria Island, is the preferred venue connecting island and mainland audiences. Luxury meets functionality at the Balmoral Convention Centre Ikeja, providing an accessible and opulent space for various events.

The Balmoral Event Centre Oregun adds versatility, setting the stage for corporate events, weddings, and birthdays. Nestled in Ikoyi, Lagos, the upscale Villa Valhalla offers an all-inclusive luxury experience with modern architecture and world-class amenities. Our journey includes hosting transformative events like Copa Lagos Beach Soccer, Marlian Fest 2021, Style By Zenith & Wonderland Lagos 2022, and contributing to local entertainment and national economic growth. Looking ahead, we remain committed to fostering connections, promoting partnerships, and driving economic development in the events industry. Our dedication to excellence continues as we aim to create memorable experiences in Nigeria’s dynamic events landscape.