Coca-Cola reiterates commitment to Nigeria, to invest N560b in 5 years
The Coca-Cola System in Nigeria, comprising Nigerian Bottling Company (NBC) Limited and Coca-Cola Nigeria Ltd, has flagged off activities marking its 70th anniversary celebration in Nigeria, with commitment to invest N560 billion in five years.
The investment will include expansion of its operation in Nigeria and lifting communities in Nigeria, Mathieu Seguin, managing director of NBC said Thursday while announcing activities marking the company’s 70 years anniversary.
“As we continued to grow, we have been very deliberate about investing heavily to make a positive impact in the lives of people in communities where we work and operate. We believe that our business is only as sustainable as the communities in which we do business, and this is why we have mainstreamed sustainability into every aspect of our business”
Looking at the last 10 years, he said the Coke System has invested more than N9 billion in lifting the living standards of communities where we do business in Nigeria, through locally relevant initiatives. Some of the areas we have had the most impact have been in education and youth development, women empowerment, water, environmental sustainability, sports and the promotion of commerce and entrepreneurship.”
Seguin went on to share some of the impact and notable accomplishments of the Coca-Cola system over the years. In youth development, the System has trained over 30,000 youths on entrepreneurship and employability skills across different cities in Nigeria in the last 5 years. Under Education, its Tech Relevant Teacher (TRT) project has impacted 24,000 school pupils, with 648 school leaders and teachers trained and several classrooms blocks constructed or renovated in over 30 public schools in the last 5 years, impacted over 30,000 students.
Also speaking also at the event, Alfred Olajide, managing director of Coca-Cola Nigeria remarked that, “Anniversaries are an important part of life. They remind us of important events, both personal and cultural. This celebration not only gives us an opportunity to look back at the brand’s storied history in Nigeria but it is also an opportunity to highlight our plans for the future. This milestone anniversary is a testament to the possibilities and shared opportunities we have created in this great country.
Beyond an anniversary, this is a story of a company building and establishing long-lasting relationships with diverse groups, individuals, and organisations in a bid to ensure a better-shared future; it is years of system investments that have ensured the oiling of this country’s economic gears; it is years of initiatives that have ensured and fostered community resilience in communities seeking our intervention; it is years of instilling hope, open happiness, positive feelings and the magic of community in audiences.”
The 70th anniversary celebration will run all through the remaining part of 2021 with a line-up of activities designed to celebrate the milestone with the Coca-Cola System’s consumers, customers, employees, partners and the general public for their support towards the growth of the business which include the Anniversary Stakeholder Event, consumer seeding/giveback programmes among others.
The Coca-Cola System, through the bottling arm NBC, was incorporated in 1951. Today the Coca-Cola system with 8 manufacturing plants, over 7000 dealers, skilled and dedicated employees, and a sophisticated distribution system across Nigeria is foremost player in the non-alcoholic category with a rich portfolio of brands and array of options across its product offering.