The Coca-Cola Hellenic Bottling Company (CCHBC), a growth-focused consumer packaged goods company and the parent company of the Nigerian Bottling Company (NBC) Ltd., has launched its Global Sustainability Challenge as part of efforts to advance a circular economy and accelerate its World Without Waste agenda.
With call for applications now open globally, Coca-Cola HBC is looking to partner with startups across the world to find the next viable, scalable packaging and packaging collection technologies. According to a statement by the beverage giant, the winning solution will receive a monetary prize of 100,000 euros which will be awarded and paid by Coca-Cola HBC.
Commenting on the challenge, Zoran Bogdanovic, CEO of Coca-Cola HBC, said: “As a recognised leader in sustainability, we are looking to continually raise the bar to ensure that we support the socio-economic development of our communities and make a positive environmental impact.”
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In his remark, Matthieu Seguin, the managing director of Nigerian Bottling Company (NBC), said: “The beverage industry has a responsibility to take action to address the packaging challenge currently facing the world. In the Coca-Cola System, we have continued to work with our partners, suppliers, and key stakeholders to build and implement sustainable packaging and recycling models to frontally address these challenges.
“This competition will not only amplify the role of technology in addressing the global packaging challenge, but it will also provide an opportunity for us as Coca-Cola Hellenic Group to incubate viable start-ups and bring together a powerful ecosystem of experts and stakeholders to galvanise action towards a World Without Waste.”
This initiative, he said is in line with the company’s mission 2025 commitments, an Environmental, Social and Governance (ESG) strategy that is at the heart of its operations. In an ambitious move to accelerate its environmental sustainability priorities in 2021, the Company announced its commitment to achieving net zero emissions across its entire value chain by 2040.
These efforts, including its growing collection, primary and secondary packaging solutions, are geared towards achieving its overall vision for a World Without Waste.
