• Tuesday, April 23, 2024
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BusinessDay

Chrio Creative re-positions brand to reflect offerings across sectors

SMEs

In a bid to support organisations’ growth, especially small and medium scale enterprises (SMEs), in Nigeria’s challenging environment, Chrio Creative Studios, a start-up creative and communication agency specialising in brand identity design, product design for web and mobile interfaces, amongst others, has re-launched its brand and website to satisfy diverse organisations’ integrated marketing needs.

The organisation, passionate about creating unique identities and strategically transforming brands through visual storytelling, said it has evolved its key service offerings to better support SMEs digital marketing needs across all industries in the region. Chrio’s continued digital communications evolution has seen an expansion in its brand identity, product design, creative marketing and brand strategy and engineering portfolio.

“We understand the role a strong and unique brand identity plays in projecting an organisation’s narrative and informing customer’s perception. We are passionate about being the storytellers and visual creators that elevate brands especially SMEs, having noticed the struggle most SMEs have with their brand identity and customer engagement.” said Chibuikem Atueyi, lead partner, Chrio Creative Studio, in a statement.

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“We believe that affordable creative marketing doesn’t equate to poor brand identity and positioning. Chrio will bridge the gap between affordability and innovation, amplifying our clients’ brand equity by creating a meaningful visual connection for them and their customers. With a clear focus on developing strategic solutions that helps brands not only meet, but exceed their goals’’

Over its two-year operation, Chrio said it has shown agility in supporting clients’ business needs with timely communications and creative marketing visuals. Chrio’s services have helped clients adapt to their changing environments and execute effective internal and external communications, elevating their brand awareness, perception and engagement.