• Wednesday, June 19, 2024
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BusinessDay, PWC, Arewa24 partner on preserving family legacies

BusinessDay, PWC, Arewa24 partner on preserving family legacies

Business Day Newspaper, PricewaterhouseCoopers (PwC Nigeria), and Arewa24 have formed a collaborative partnership to bring “My Family, My Business” to television.

This initiative expands on a newspaper column dedicated to exploring the potential of family-owned businesses as vehicles for wealth creation and legacy preservation.

‘My Family, My Business’ is created and produced by Oghenevwoke Ighure, business strategy and development executive with expertise in channelling investment opportunities for emerging and growth-stage corporate organisations in media, branding and publishing.

“The My Family, My Business partnership with BusinessDay, PwC and AREWA24 further strengthens the strategic vision to drive an effective platform that enables key stakeholders to imbibe a legacy for business development among various sectors and Industries,” Oghenevwoke said.

“My Family, My Business supports our strategy of solving important problems and will showcase the success, strides, and challenges of Nigerian family businesses as well as approaches for lasting success beyond the founders,’’ he said.

“The platform will offer news, profiles, expert advice, and education on multigenerational family-owned companies through digital, and print magazines, conferences, videos, and sponsored content.”
“We are proud to be working in partnership with PwC and BusinessDay in bringing ‘My Family My Business’ as part of our Breakfast Show, ‘Gari Ya Waye,’ to our television audiences across Northern Nigeria and West,” said Africa Aisha Lawal, AREWA24’s head of studio productions.

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“Family businesses have long been a mainstay of our Northern Nigerian marketplace and sharing the valuable expertise of PwC’s family business practice along with the journalistic integrity of BusinessDay is of tremendous benefit for our viewers,” she said.

Also speaking on the partnership, Esiri Agbeyi, Partner, PwC Nigeria and Africa Family Business Leader said: “We are delighted to have ArewaTV with us on this very laudable initiative. When we started the My Family, My Business page in collaboration with BusinessDay last November, our desire was to provide leading insights that will assist family businesses in Nigeria to solve the challenges they face, while positioning themselves for sustainable success beyond their founders.”

‘‘As a leading provider of business intelligence, we saw the need to create a platform to support business leaders by providing insights to enable good decision-making,” said Frank Aigbogun, publisher and editor-in-chief, BusinessDay Newspaper.

“Families remain a critical part of society and the legacy built with flourishing businesses shows the essence of bonding, a basis for entrepreneurship and economic development. We are delighted with this collaboration, and we look forward to the knowledge and capacity-building it will bring to our readers and listeners,” Aigbogun said.