Buhari most followed African leader on Twitter – BCW study shows

President Muhammadu Buhari has emerged the most followed Sub-Saharan African leader on Twitter during the Covid-19 pandemic, reveals leading global communications agency Burson Cohn & Wolfe (BCW) on Tuesday, July 21.

The newly released BCW Twiplomacy study 2020, which focuses on how world leaders have tweeted during the coronavirus pandemic and how Twitter has tried to keep the chatter clean from disinformation reveals that President Buhari recorded 3.1 million followers ahead of President Paul Kagame of Rwanda’s 1.9 million followers. PMB’s Twitter follower growth within the period when Coronavirus emerged in Mid-March until June was 51 per cent.

Commenting on the outcome of the research, Chad Latz, Chief Innovation Officer, BCW (Burson Cohn & Wolfe), said: “It is therefore vital for world leaders to use channels like Twitter to reach out to their followers to spread critical health warnings and keep their followers abreast of the latest COVID-19-related information. As the pandemic abates in some countries, world leaders will find themselves with an expanded audience for future engagement.”

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Group Managing Director CMC Connect BCW (the affiliate company of BCW in Nigeria); Yomi Badejo-Okusanya commended the BCW global network for the professionalism that culminated in the timely release of the study. “This report will encourage leaders who have been lagging behind to tap into opportunities provided by social media to communicate rightly by increasing their activities on the platforms to educate and inform their people. COVID 19 has changed many around the globe, and in Africa the need to communicate what the government is doing and saying shows some level of transparency”, he added.

Globally, US President Donald Trump is still the most followed world leader with more than 81 million followers and counting, while the governments of four countries namely Laos, North Korea, Sao Tome and Principe and Turkmenistan do not have a Twitter presence.

Ifeoma Okeke-Korieocha

Ifeoma Okeke-Korieocha is the Aviation Correspondent at BusinessDay Media Limited, publishers of BusinessDay Newspapers. She is also the Deputy Editor, BusinessDay Weekender Magazine, the Saturday Weekend edition of BusinessDay. She holds a BSC in Mass Communication from the prestigious University of Nigeria, Nsukka and a Masters degree in Marketing at the University of Lagos. As the lead writer on the aviation desk, Ifeoma is responsible and in charge of the three weekly aviation and travel pages in BusinessDay and BDSunday. She also overseas and edits all pages of BusinessDay Saturday Weekender. She has written various investigative, features and news stories in aviation and business related issues and has been severally nominated for award in the category of Aviation Writer of the Year by the Nigeria Media Nite-Out awards; one of the Nigeria’s most prestigious media awards ceremonies. Ifeoma is a one-time winner of the prestigious Nigeria Media Merit Award under the 'Aviation Writer of the Year' Category. She is the 2025 Eloy Award winner under the Print Media Journalist category. She has undergone several journalism trainings by various prestigious organisations. Ifeoma is also a fellow of the Female Reporters Leadership Fellowship of the Wole Soyinka Centre for Investigative Journalism.